Product strategy · 6 min read
When custom software makes business sense
How to compare off-the-shelf, custom, and phased development before investing.
Start with the operating context
A useful technology decision begins with the work around it: who needs information, where delays happen, which systems hold the data, and what a better outcome looks like.
Define the smallest useful scope
A first phase should resolve a real workflow end to end and create learning before scale.
Make risk visible early
Prototype uncertain journeys, validate integrations, and agree ownership before large implementation.
Choose a practical next step
The next step may be discovery, a technical assessment, a prototype, or a scoped implementation.
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